Pyounghwa (Pyeonghwa) Fashion Town
서울 평화시장
Market in Jung-gu. Open 22:00–18:00, closed Saturdays and Sundays. Plan about 1 hour. 4 min walk from Dongdaemun Station.
Good to know
About
Information: Korea Tourism Organization (TourAPI)The Pyounghwa Fashion Town market in Dongdaemun has been selling fashion clothing and accessories for over 50 years ever since the end of the Korean War. It was here that in 1953 North Korean refugees started selling clothes made from US army uniforms. Their market was then named Pyounghwa, which means peace, in the hope that no other wars would be fought on Korean soil. The Pyounghwa Fashion Town was therefore the beginning of the 30,000 stores that now make up Dongdaemun Fashion Town, which is seen as one of the global centers of the fashion industry.
Spread over a large area, this historical fashion market is divided into several districts, the ‘Gu Pyounghwa Fashion Town’ is the oldest, and there is also the ‘Shin Pyounghwa Fashion Town’, ‘Dong Pyounghwa Fashion Town’, and ‘Cheong Pyounghwa Fashion Town’.
Our guide
Pyounghwa (Pyeonghwa) Fashion Town sells to ordinary shoppers in the daytime, while its overnight trading mainly serves merchants. The market's published hours run from 22:00 to 18:00 the next day, with a weekly break from Saturday 18:00 until Sunday 22:00, so a Saturday afternoon works. Seollal and Chuseok closures change every year; check the Dongdaemun fashion district's notices.
On a Sunday, Pyeonghwa Market stays shut until it reopens at 22:00, but Dongdaemun Design Plaza (a 5-minute walk, open until 20:00) and Seungjin Toy (an 11-minute walk) are open that day; Gwangjang Market, a 13-minute walk, is closed on Sundays.
Getting to Pyeonghwa Market: from Myeongdong 16 min on Line 4 to Dongdaemun, Seoul Station 21 min, Hongik Univ. 30 min (AREX to Seoul Station, then Line 4), Gangnam 45 min.
Market hours and holidays from VisitKorea, VisitSeoul and the Dongdaemun Fashion Town tourist zone, checked Oct 2026.
Travel times are estimates from our transit model, Oct 2026.
Pairs well with
Within a 20-minute walk.
Where to stay near Pyounghwa (Pyeonghwa) Fashion Town
Areas with the shortest trip here, on foot or by public transit.
From each area’s main station, on foot or by public transit. Our estimates (Nov 2026).
Compare all 34 areasFree · No sign-up