HiKR Ground
하이커 그라운드
Event venue in Jung-gu. Open 10:00–20:00, closed Mondays. Plan about 1 hour. 4 min walk from Jonggak Station.
Good to know
About
Information: Korea Tourism Organization (TourAPI)Located inside the Korea Tourism Organization Seoul Center, HiKR Ground is a Korean tourism publicity center where visitors can experience K-pop and view media art at the same time. The name "HiKR Ground" embodies the meaning that Korea (KR) will greet ("Hi") global tourists and become a playground. Notably, it provides Korean tourism content in multiple ways for the younger generation to enjoy. On the first floor, there is a space to enjoy various media arts through the large media screen HiKR Wall, where visitors can see "Landscape of the New City" by media artist Lee Lee-nam, and Korean tourism videos submitted by global hallyu fans. On the second floor, visitors can make their own K-pop music videos using the XR Live Studio. At the window facing the restored Cheonggyecheon Stream, there is a mesmerizing artwork called ''North Wall'' by installation artist Suh Do-ho. On the third and fourth floors, visitors can get immersed in Korean local tourism through various arts, experiences, and exhibitions.
Our guide
HiKR Ground is closed on Mondays. On a Monday near HiKR Ground, Kyobo Book Centre Gwanghwamun is an 8-minute walk and open until 22:00, and Myeong-dong and the Statue of Admiral Yi Sun-Shin are 9 minutes away.
Getting to HiKR Ground: from Seoul Station 15 min on Line 1 to Jonggak, Myeongdong 18 min on bus 406, Hongik Univ. 25 min on Line 2 to Euljiro 1-ga, Gangnam 45 min. From Gimpo Airport 35 min and Incheon Airport about 1 h 15 via Seoul Station.
Staying close: Jonggak Station, a short walk from HiKR Ground, is the nearest area we suggest for a base by our estimate, with 134 hotels within walking distance of the station; Euljiro 1-ga Station has 161 hotels and Gwanghwamun Station 71 hotels.
Travel times are estimates from our transit model, Oct 2026.
Pairs well with
Within a 20-minute walk.
Where to stay near HiKR Ground
Areas with the shortest trip here, on foot or by public transit.
From each area’s main station, on foot or by public transit. Our estimates (Nov 2026).
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